The original pop-up store

This is a shop

This is a shop

Driving through the country on a sunny afternoon, I came across this flower shop. Isn’t it great? A true pop-up store, because a) the rough industrial shop front + casually handwritten typography b) the fresh and handpicked (curated!) merchandise c) unexpected location d) bargain prices e) open for a limited period.

Now this is a very trendy store concept for the city, but out in the country it’s been around for a long time. That day I also passed a Potato Boutique, same concept.

About Wilma Tichelaar

relentless hunter gatherer of soothing beauty, great and small
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