1948 | 1984 | 2018 | An observation

endless reversal

1948 – 1984 | An image to go with the story

Have you read your 1984 recently? Because I am now listening to a complete and unabridged reading of Orwell’s ghastly classic vision of our world, and what struck me just now

while waiting on YouTube for a song, an ad for Grammarly put up a happy show, about wonderfully improved lives, by simply using the new writing app which makes your writing sound like a smoother and therefor more perfect you. Easy to use. Everybody uses it. 

is the echo of Newspeak in Grammarly. In a way.



In the ad above you see the software quickly filling in any moment of hesitation, of thinking maybe, (…) making sure everything you type is clear, effective, and mistake-free. What mistakes? They stress that better writing leads to better results. A selection of peoples testify of their better fit in society after using Grammarly. Does this mean, if you let them do the writing, you speak the lingo? 



(…) Newspeak is a language created to meet ideological requirements (…) Newspeak is a controlled language, of restricted grammar and limited vocabulary, meant to limit the freedom of thought—personal identity, self-expression (…) – Wikipedia

George Orwell wrote his utopian novel 1984 in 1948 and it is all so familiar.



About Wilson Tichelaar

relentless hunter gatherer of soothing beauty, great and small
Image | This entry was posted in ART, bloow, CREATIVE CAREERS, TEXT and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s